Think of a festival and you probably picture a muddy field with a stage, music, burgers and beer. But not all festivals are the same. The Arnold Sports Festival is the world’s largest health, fitness and multi-sport festival.
Taking place in the dry, comfort of the NEC in Birmingham, it attracts over 60,000 fitness enthusiasts and sports people to compete in 25+ sports and disciplines as well as see the latest releases and innovations in the trade exhibition.
Taking centre stage at this year’s exhibition was Hexxee – The World’s Funkiest Sock Company.
To create a buzz around their stand, they engaged the help of Zack George, the UK’s fittest man!
Armed with one of our T-shirt cannons, or ‘sock launcher’ as it became known on the day, he drew in the crowds with the chance to grab a high-flying pair of socks.
Such was the success of the activation, @hexxeeofficial are looking to make ‘sock launchers’ a feature of all their future exhibitions. #teamHEXXEE