Microgaming draw crowds to their stand at ICE London with T-shirt cannons and 1000 T-shirts to give away

T-shirt cannons @ ICE London 2019

Monday 11 February, 2019

How do you stand out at an exhibition with over 600 exhibitors? 

That was the challenge for Microgaming at ICE London, the largest betting and gaming exhibition in the UK.

Their stand featured a bar, DJs and dancers; and with 1000 T-shirts featuring their latest and upcoming games to give away over the 3 days, Microgaming contacted tshirtgun.co.uk to help do it in the most eye-catching way possible. 

We supplied two Micromini T-shirt Launchers and all the gas needed to shoot out all the shirts.

To ensure they were used safely and to get approval from Excel for use of the launchers, a tshirtgun.co.uk technician delivered the equipment and provided on-site training for the Microgaming crew. 

The Micromini T-shirt Launchers can fire up to 50m, so to enable them to be used safely on their stand, we performed test shots to correctly range the cannons and recommended to fire the shirts unbanded so they unfurled when fired, reducing the shooting distance whilst maintaining the impact.

ICE London 2019 took place at Excel from 5th - 7th February

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